Let's review: presents her Spring 2016 collection via Instagram; Christopher Bailey previews Burberry's new season in an exclusive ; Dolce and Gabbana's models as they strutted down the runway in Milan.
There is a clear and present shift happening in the fashion world, which is all about appealing to the social media generation. And who better to target than the massive market of brides, all eager to solidify the memory of their painstakingly planned nuptials with promoted hashtags and photos filling up every guest's Instagram feed?
Reem Acra is the latest to dial into women's digital predilections. The designer unveiled her : a lineup of romantic silhouettes, embellished with lingerie-inspired lace and 3D floral appliqués. But instead of bouquets, models clutched rhinestone-encrusted, blossom-adorned selfie sticks. Cue the giddy squeals of brides everywhere.