Apparently There Are a *Lot* of Rules at Kylie Jenner's Pop-Up Store

You can't sit in the line. Like ever.


Much like Kylie Jenner's Lip Kits for the first six months they were in production, her new Cali-based pop-up store is a mythical unicorn many of us can only hope to experience. For the lucky few that did get a chance to shop her products IRL, the reality of it was a bit less magical than expected.

According to , there were a lot of rules. For example, people waiting in the weren't allowed to sit ("You must stand at all times.") even though some of them had been waiting for over ten hours.

How cute are these girls? They flew in from Jersey, have been here since 3am

— The Goods by Vox (@thegoods)

A wristband was required to get in, but once you put the wristband on, you "cannot leave the line"—yes, they actually bolded it on the very official and extensive list of rules.

There are rules

— The Goods by Vox (@thegoods)

Once shoppers got into the store, they were only allowed 20 minutes to shop and another 10 to wait in the checkout line. And because apparently everyone's bank account has infinite zeros, like Kylie's, no prices were posted anywhere in the store, so no one knew how much they were spending until they got to the register.

It seems like most of the rules (except for the sitting one—come on, guys) were put in place to keep control over the throngs of screaming fans, and even with the restrictions those who braved the chaos say it was totally worth the madness.

I just did so much damage in the pop up shop

— Tara Soudbaksh (@TaraSoud)

I saw today 😭😭
And I waited 10 hours to get in the store but it was worth it 😭😭

— ɐuıǝɹpuɐ (@SedimentAndyy)

.'s pop-up shop has been open for 4 days and I've been here 3 times when did I become such a stan (please help me)

— Oscar Gracey (@oscargracey)

can't wait to show y'all what I got from pop up store 😍😍😍 her merch is just everything to meeee and im pumped

— luna blaise (@lunablaise)

Had to make a 2nd trip to pop up shop to pick up some more merch 🔥🔥🔥

— Justin Alexander (@wildincozimyung)

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